“Green Products” are a coveted category taking the beauty market by storm. Organic, all-natural, vegan, and sustainable are a few terms among a broad language we’re no strangers to as we browse makeup and skincare companies and products online and in person. There’s an increasing demand from younger, more socially conscious buyers for cosmetic companies to promote these badges of ethos—they want products they can feel good about while looking their very best while wearing them. Synthetic ingredients and animal-tested products are not only less sought after, but they’re slowly diminishing from the market, thanks to the rise of natural...
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Why Should You Be Using Cruelty-Free Products? Today’s target beauty consumers prioritize ethics just as much as they value well-performing products. As such, whether you’re a makeup enthusiast or skincare expert, you’ve most likely heard the industry term “cruelty-free.” You know firsthand how challenging it can be to navigate the ever-growing market for reliable products that are environmentally conscious while also looking and feeling great on your skin. Many questions can arise during the shopping process. What are the origins of the products you’re spending your money on? What does cruelty-free mean? In this article, you’ll learn: What the team...
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There’s a certain buzz in the air as the weather warms and the sun hangs around a bit longer. Spring excites us for the outdoor season ahead, and more importantly, gives us a chance to play around with our fashion and makeup! Seasonal trends give us an opportunity to experiment with new products and new techniques to refresh and add to our existing routines. By the time Spring greets us, lip color trends are in full swing! We’re itching to shy away from dark matte browns and maroons, and we’re ready for a pout with brighter colors and silky glosses....
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